Privacy Policy

Last updated: 20 July 2026

Privacy Policy

This Privacy Policy explains how Petite Lune Boutique, the trading name of AF COMMERCE LTD ("we", "our", "us"), collects, uses, stores and protects your personal information when you visit our website, make a purchase or otherwise interact with us.

We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Our Details

Trading Name: Petite Lune Boutique

Legal Entity: AF COMMERCE LTD

Company Number: 16134803

Registered Office:

128 City Road

London

England

EC1V 2NX

Email: sales@petitelune.boutique

2. Information We Collect

Depending on how you use our website, we may collect the following information:

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Order history

• Payment information (processed securely by our payment providers)

• IP address

• Device and browser information

• Website activity

• Marketing preferences

• Communications you send to us

We do not store your full payment card details.

3. How We Collect Information

We collect information when you:

• Visit our website

• Place an order

• Contact customer support

• Subscribe to our newsletter

• Create an account (if available)

• Participate in promotions

• Accept cookies on our website

4. How We Use Your Information

We use your information to:

• Process and fulfil orders

• Deliver your purchases

• Process refunds and returns

• Respond to customer enquiries

• Prevent fraud and protect our business

• Improve our website and services

• Analyse website performance

• Send marketing communications where you have consented

• Comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR we rely on one or more of the following lawful bases:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Your consent (for marketing and non-essential cookies)

6. Cookies

We use cookies and similar technologies to improve your experience.

These include:

Essential Cookies

These are required for:

• Shopping cart functionality

• Secure checkout

• Website security

• Fraud prevention

These cookies cannot be disabled.

Analytics Cookies

We use Google Analytics to understand:

• Visitor numbers

• Popular pages

• Website performance

• User behaviour

These cookies are only used where required consent has been provided.

Marketing Cookies

We use:

• Meta Pixel to measure advertising performance and improve advertising on Facebook and Instagram.

• Klaviyo to manage email marketing and customer communications.

Marketing cookies are only placed after you have given consent where required.

7. Third-Party Services

We use trusted third-party providers to operate our business.

These may include:

• Shopify (website hosting and ecommerce platform)

• Shopify Payments and payment providers

• Google Analytics

• Meta Platforms (Meta Pixel)

• Klaviyo

• Simprosys Google Shopping Feed

• Royal Mail

• Evri

• AfterShip

• Shopify Inbox

• Professional advisers where required by law

These providers only receive the information necessary to perform their services.

8. Sharing Your Information

We do not sell your personal information.

We may share information only where necessary with:

• Payment providers

• Delivery companies

• Technology providers

• Marketing providers

• Government authorities where legally required

• Professional advisers

9. International Transfers

Some service providers may process data outside the United Kingdom.

Where this occurs, appropriate safeguards are used, including approved contractual clauses or other recognised legal transfer mechanisms.

10. Data Retention

We retain personal information only for as long as necessary to:

• Complete your order

• Provide customer service

• Meet accounting and tax obligations

• Resolve disputes

• Comply with legal requirements

When information is no longer required it is securely deleted or anonymised.

11. Your Rights

Subject to applicable law, you have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict processing

• Object to processing

• Request data portability

• Withdraw consent at any time where processing relies on consent

To exercise any of these rights, please contact us using the details below.

12. Marketing

If you subscribe to our marketing emails, we may send you:

• New product announcements

• Promotions

• Special offers

• News and updates

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

13. Data Security

We use appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure or destruction.

While no internet transmission is completely secure, we take reasonable steps to safeguard your personal information.

14. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

16. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Petite Lune Boutique

Trading name of AF COMMERCE LTD

128 City Road

London

England

EC1V 2NX

Email: sales@petitelune.boutique

If you are unhappy with how we have handled your personal information, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).